A confirmation email connects you with a person who has already decided to interact with your organization. They are already interested and have acted on that interest. So make it count!
This week, I’ve been thinking about organizations that do civil rights work and the importance of their social media strategy. For a lot of these organizations, their social media is less about finding donors and more about spreading an important message.
The most important element to the success of your digital strategy might surprise you. Is it the best technology? The biggest budget? Nope.
Publishing on a big site can open doors. It might cause a big boost in awareness. And increase SEO.
Digital advertising can go a step farther than print media or television: It can place an ad in the context of people’s lives.
You need to share your findings in a way that is meaningful to your organization. To make them meaningful, your numbers and your reports should align with your goals.
If your analytics aren’t rooted in your goals, they are arbitrary. They are fluff.
Let’s just address the elephant in the room. How much should your organization be spending on digital marketing?
A journey map allows you to walk in your audience’s shoes. It allows you to understand your own organization as an outsider.
“Personas breathe real life into your audience so you don’t fall into the trap of depersonalizing your customers by thinking of them as users, rather than considering real flesh-and-blood people,” writes Ahava Leibtag.