Fitting Into the Context of Lives Instead of Just Content

Digital advertising can go a step farther than print media or television: It can place an ad in the context of people’s lives.

You’ve Got Your Analytics, Now What?

You need to share your findings in a way that is meaningful to your organization. To make them meaningful, your numbers and your reports should align with your goals.

The Most Essential KPIs for Purpose-Driven Organizations

If your analytics aren’t rooted in your goals, they are arbitrary. They are fluff.

How to Budget for Digital Marketing

Let’s just address the elephant in the room. How much should your organization be spending on digital marketing?

A Journey Map in 7 Steps

A journey map allows you to walk in your audience’s shoes. It allows you to understand your own organization as an outsider.

4 Common Mistakes to Avoid When Creating Personas

“Personas breathe real life into your audience so you don’t fall into the trap of depersonalizing your customers by thinking of them as users, rather than considering real flesh-and-blood people,” writes Ahava Leibtag.

Winning the Social Media Goal Setting Process

Match your social media efforts to your core values as an organization. You want achievable goals, yes, but first you need to have the right goals.

What Does Great Collaboration Between Brands and Nonprofits Look Like?

There are many benefits for nonprofits and purpose-driven organizations when they partner with for-profit companies. How might your organization reap those benefits?

Real Benefits of Knowing Your Organization's 'Why'

Your why is at the core of all of your messaging. It is both the most important thing to communicate to your audience and also the belief that informs every single story or image you share. 

I'm Writing a Book About Digital Strategy

I've been inspired by the teaching I've done through the Ignite Academy to write down, all in one place, the ideas that help purpose-driven organizations reach their audiences and ignite real action.