How to Budget for Digital Marketing

Let’s just address the elephant in the room. How much should your organization be spending on digital marketing?

A Journey Map in 7 Steps

A journey map allows you to walk in your audience’s shoes. It allows you to understand your own organization as an outsider.

4 Common Mistakes to Avoid When Creating Personas

“Personas breathe real life into your audience so you don’t fall into the trap of depersonalizing your customers by thinking of them as users, rather than considering real flesh-and-blood people,” writes Ahava Leibtag.

Winning the Social Media Goal Setting Process

Match your social media efforts to your core values as an organization. You want achievable goals, yes, but first you need to have the right goals.

What Does Great Collaboration Between Brands and Nonprofits Look Like?

There are many benefits for nonprofits and purpose-driven organizations when they partner with for-profit companies. How might your organization reap those benefits?

Real Benefits of Knowing Your Organization's 'Why'

Your why is at the core of all of your messaging. It is both the most important thing to communicate to your audience and also the belief that informs every single story or image you share. 

I'm Writing a Book About Digital Strategy

I've been inspired by the teaching I've done through the Ignite Academy to write down, all in one place, the ideas that help purpose-driven organizations reach their audiences and ignite real action. 

Starting from Zero: Building a Social Media Presence from Scratch

Your digital media strategy should start with the big questions first. No. 1: Why? What are you hoping to achieve as an organization? Then ask how social media can help reach those goals.

The World Is Your Oyster: Writing for an International Audience and Localization

When you write for the Internet, you write for the whole world. But how should your organization make sure that its content is easy to understand, helpful, and appropriate for an international audience?

From Vague to Clear: Showing Your Organization’s Commitment to Diversity

Your ability to engage with the world depends on your ability to see, and respect, just how diverse the people around you are.