Ignite’s 2016 Year-End Roundup, Part Two

Internet popularity is an interesting measure of the public psyche. In 2016, what questions were asked the most? What search terms were used most often? The Estately blog released a list of questions each of the 50 states (and the District of Columbia) Googles more often than the other states. Connecticut asked, “Will Trump win?” The District of Columbia wanted to know, “Where is Obama today?” Idaho wanted to know, “What is the electoral college?” In Kansas, people asked, “What is Syria?”

It’s heartening that the public wants to be informed about the democratic process and is motivated to learn more about world news. Other questions are sillier. In Maryland, a popular question is, “Who unfollowed me?” and, in Massachusetts, people ask, “How many beers in a keg?” more than in any other state.

Here at Ignite, we’ve been at work on our own top ten list for 2016. Last week, we shared numbers 10 to 6 of our most popular blog posts of the year. This week, we’ve got the top 5 for you.

No. 5: Video Storytelling Can Work For Your Brand

“Using video is an excellent way to tell your brand story. It will help you steer clear of the dry facts and statistics that you might usually lean on to validate your brand, and force you to focus on the visuals, those details which constitutes a compelling narrative.” Read the full post here.

Video is a great medium because it trades in emotion. And emotion, it turns out, is what drives most decisions. A lot of organizations don’t feel like they are glamorous enough for video, but try a “behind the scenes” video to give your audience an intimate look at how you do what you do.

No. 4: 5 Reasons You Need a Content Marketing Calendar (And How to Make One)

“Content marketing itself is a strategic venture. Decisions about content and its creation happen in terms of big-picture goals and small-scale pivots, which can get confusing. Having an editorial calendar is a place where you can see a panoramic view of your entire content marketing strategy.” Read the full post here.

A content marketing calendar will make your work more consistent, so both your readers and your team will thank you. This post helps you set up a schedule and content themes. As well, it helps you organize all the moving parts of a communications campaign so that nothing gets left out. 

No. 3: 3 Steps to Effective Brand Storytelling Using Emotion 

“Telling a brand story is like telling a love story. It's the most powerful digital marketing tool any organization has, and it’s particularly powerful for purpose-driven brands, where the tangible goal is more than just making a profit.” Read the full post here.

Emotion moves you. It moves you to tears. Or to action. You can be inspired to help. Or you can be shocked into understanding. When an organization communicates with its audience, it needs more than facts and figures: it needs to appeal to the heart. This post explores how to do just that with storytelling.

No. 2: 3 Steps to Effective Brand Storytelling Using Emotion 

“Telling a brand story is like telling a love story. It's the most powerful digital marketing tool any organization has, and it’s particularly powerful for purpose-driven brands, where the tangible goal is more than just making a profit.” Read the full post here.

Emotion moves you. It moves you to tears. Or to action. You can be inspired to help. Or you can be shocked into understanding. When an organization communicates with its audience, it needs more than facts and figures: it needs to appeal to the heart. This post explores how to do just that with storytelling.

No. 1: The Ignite Academy for Digital Heroes

"Ignite Academy offers workshops and master classes throughout the year in Washington, DC for digital marketing and communication professionals. These interactive classes are geared toward purpose-driven organizations, including nonprofits and associations, although anyone is welcome to register." Read the full post here.

The Ignite Academy isn't a blog post, but it is what we've been most proud of this year. The academy has provided essential marketing skills in a hands-on workshop setting in the heart of D.C. Participants have been enthusiastic and brought their new abilities back to their organizations to make meaningful change. We've just released our workshop schedule for 2017. And we can't wait to share new ideas with you in the New Year.