E-mail isn’t dead. It’s booming. With 91 percent of all US consumers checking email daily, e-mail marketing should be at the center of your organization’s outreach efforts. E-mail allows you to personalize your messages, segment and test messages, and gain new insights about your audience. During this workshop we will explore best practices and new practices for creating e-mails that get open, get read, and get shared.
Your digital dashboard is a one-stop shop for all your digital data. You can use it to plan, manage, measure and display all your digital efforts in one place. You can see information about your website, social and advertising all at once. This holistic view not only gives you meaningful feedback on your communication strategy, it is also a great way to show other people at your organization—including leadership—just how well your digital strategy is performing.
Mobile is growing fast, and your organization wants to reach mobile users. This workshop will provide an overview of the most effective mobile marketing—from a text message campaign to using video optimized for mobile. Master the tools to not only reach but also connect with all those people at restaurants, on the train, and even walking down the street with their eyes on their smart phones.
You can learn a lot from an online survey. Ideas and feedback from your audience can help you improve the very core of your organization, from your programming and services to your digital offerings and messaging. In this workshop, you’ll learn how to ask the most useful questions and how to entice your audience to actually answer them.
Most organizations expend a lot of their resources—time, money, and energy—on events and conferences. It’s when you really engage with your stakeholders and audience, both in real life and, if you’re savvy, online. Marketing is integral to the event itself; it’s what gets people there. This workshop will show you how to bring your online community together via social media and email to make your event or conference a success.
Video viewing creates usable data about your audience based on the videos they watch. For nonprofits, this means data about potential donors and supporters, which when leveraged in targeting, can allow for further reach and stronger audience penetration. For associations, this can mean the difference between a engaging a potential new member, or not.
What are people saying about your organization online? What are they saying about the issues that you care about? Social media listening not only allows you to understand how people respond to your own organization, it allows you to see how people are thinking about the larger ideas and concerns that you work with. Find out what topics you might be missing and better understand what your competitors are doing.
During this workshop we’ll learn easy and fun design tips to ensure that organizations can set their images apart from the rest. You don’t have to be a designer to benefit from this workshop. We’ll look at practical tools and techniques including icons, color, typography, and other visual elements.
Especially for nonprofits, associations, and purpose-driven organizations, if you are spending time and resources to be "active on social media," you may as well learn how to write for social media in a way that will bring your organization the results that you are looking for.
Learn about how science and art come together to create engaging, beautiful and persuasive designs. How do people think and act and how should that influence our designs? You’ll leave this workshop with an in-depth understanding on how to craft a better user experience.
Ensuring that all of your site pages are optimized for the search engines is only half the battle. Google and other search engines are looking at what is happening off your site just as much, if not more, than what is happening on your site. Learn best practices in 2016 for ensuring proper link building, content marketing, and other external factors as they relate to SEO and getting your organization's website higher in the search engine results.
Driving traffic to your organization's website with organic search engine optimization (SEO) should be an integral part of your digital strategy. During this workshop, we will explore which SEO techniques are still relevant today, and how to use SEO techniques to increase your site to the top of the search engine result pages (SERPs). A lot has changed in the world of SEO and this workshop will bring you up to speed so that you're spending your time in the right areas for the best results.
Turns out that Hemingway might have been before his time: concise, unadorned, and direct writing is best online. In this workshop, you’ll learn about the philosophy behind writing for the web, and practice tricks of the trade such as creating engaging headlines and formatting text so people not only scroll to the end, but like and share your content as well.
You know the lingo: website hits, bounce rate, click-through rate. But how do you make this data deluge meaningful and useful to your organization? This workshop will show you how to connect your analytics to your goals, so that analytics can lead your organization to concrete action. Get the insights and lose the clutter.
Digital advertising is everywhere and the platforms and mediums are changing rapidly. Whether you are considering micro-campaigns using Facebook ads or planning a multi-channel campaign targeted different audiences, it is important to understand the framework of planning and implementing a successful online marketing campaign.
During this workshop we will explore the fundamentals of building an effective and fluid digital marketing strategy, including user journeys, goal setting, ideation, segmentation, channels, and measurement. You will leave with best practices and a template to create your own digital strategy and work plan.
A good white paper will help readers quickly understand an issue, solve a problem, or make a decision. But what does it do for its writer? It leverages thought leadership and shows expertise. It can help build relationships. White papers are an integral part of content marketing, and this workshop will show you how to write and promote them.
Effective vendor management offers a holistic view of an organization’s vendors, allowing the organization to ensure that the organization’s vendors deliver high quality service and value. During this workshop, we will get an insider's view and learn best practices from a skilled professional who has sat on both sides of the table.
In this workshop we’ll review the fundamentals of creating a digital journey map for your members and/or donors, learn best practices and see real-world examples from organizations that are doing it right. You will have an opportunity to roll up your sleeves and produce a journey map to take back to your office and immediately enhance your organization’s online experience.