A recent survey showed that posts with photos received the most retweets on Twitter and likes on Facebook. For social engagement especially in the case of nonprofits and member-based organizations it's no secret that visual posts receive more user attention and better feedback than blocks of text.
During this workshop we’ll learn easy and fun design tips to ensure that organizations can set their images apart from the rest. You don’t have to be a designer to benefit from this workshop. We’ll look at practical tools and techniques including icons, color, typography, and other visual elements.
You’ll walk away creating an engaging social media image for your organization that you can post or tweet on your way out.
What You’ll Learn
- How to create engaging visual elements for social media
- How to select photographs that will grab attention
- How to integrate messages effectively into social media graphics
- How to test and measure social media visuals with your audience
Who Should Attend?
Our workshops are specifically designed for digital marketing and communication professionals working for a nonprofit, association, or membership-driven organization. However, executive management, development professionals, and consultants will gain important skills to enhance their knowledge base.
How Do I Register?
All workshops are part of Ignite Academy Membership designed for marketing/digital professionals and executives at nonprofits associations and purpose-driven organizations.
Membership is only $195 per month for an organization to attend up to 24 workshops per year -- plus additional perks! Up to two staff members from an organization may attend each workshop.
Our workshops are available in-person or online. To attend in person, the location is 1200 18th St NW #700 in Washington, DC, just two blocks from the DuPont Circle metro stop on the red line.
If you cannot make it in person, all workshops are recorded and available to watch 24/7 in a members-only area on our website including all related materials.
About the Instructor
Jeff Rum, founder and CEO of Ignite is passionate about digital marketing and organizations that have a greater purpose. An award-winning digital strategist, educator and public speaker, Jeff has nearly 15 years experience in digital strategy, branding, and marketing.
Prior to founding Ignite, Jeff served as President and Chief Marketing Officer at SPARK Experience, a user experience (UX) design agency in Bethesda, MD where he continues to serve as a principal member of the company.
Jeff served as a digital consultant and strategist with The White House, United Nations Foundation, Human Rights Campaign and The Jewish Agency for Israel. During his tenure at SPARK, Jeff also led digital campaigns and special projects with Pepsi, AAA, and National Institutes of Health (NIH).
Jeff received his BA from American University in Communication: Visual Media and Jewish Studies. He received his MA from Georgetown University in International Affairs. He lectures worldwide on a variety of topics including digital strategy, branding, and social media.
About Ignite Academy
Ignite Academy (IA) is the premier education and training center for digital marketing specifically designed for nonprofits, associations, and purpose-driven organizations. We are dedicated to raising the bar and building a community of skilled digital marketing professionals working to making the world a better place – one cause at a time.
For organizations IA uses an annual membership model to provide their marketing professionals with affordable and meaningful ongoing professional development so they can enhance their skills and ultimately provide greater value to the organization.
For the marketing professionals IA serves as an opportunity to hone their skills learn new tools and techniques and share ideas with other marketing professionals working in a similar space.