What are people saying about your organization online? What are they saying about the issues that you care about? Social media listening not only allows you to understand how people respond to your own organization, it allows you to see how people are thinking about the larger ideas and concerns that you work with. Find out what topics you might be missing and better understand what your competitors are doing.
WHAT WILL YOU LEARN?
- How to learn more about your audience, your competitors, and your own organization’s reputation by listening
- What social channels to listen to, how to use keywords to listen, and how to exclude unhelpful results
- Which tools and software are best for social media listening
- How to understand listening data and translate it into action
- How to set goals for listening and how to measure against your goals
WHO SHOULD ATTEND?
Our workshops are specifically designed for digital marketing and communication professionals working for a nonprofit, association, or membership-driven organization. However, executive management, development professionals, and consultants will gain important skills to enhance their knowledge base.
HOW DO I REGISTER?
Membership is only $195 per month for an organization to attend up to 24 workshops per year – plus additional perks! Up to two staff members from an organization may attend each workshop.
Our workshops are available in-person. To attend in person, the location is 1200 18th St NW #700 in Washington, DC, just two blocks from the DuPont Circle metro stop on the red line
ABOUT IGNITE ACADEMY
Ignite Academy (IA) is the premier education and training center for digital marketing specifically designed for nonprofits, associations, and purpose-driven organizations. We are dedicated to raising the bar and building a community of skilled digital marketing professionals dedicated to making the world a better place – one cause at a time.
For organizations, IA uses an annual membership model to provide their marketing professionals with affordable and meaningful ongoing professional development so they can enhance their skills and ultimately provide greater value to the organization.
For the marketing professionals, IA serves as an opportunity to hone their skills, learn new tools and techniques, and share ideas with other marketing professionals working in a similar space.