Mobile is growing fast, and your organization wants to reach mobile users. This workshop will provide an overview of the most effective mobile marketing—from a text message campaign to using video optimized for mobile. Master the tools to not only reach but also connect with all those people at restaurants, on the train, and even walking down the street with their eyes on their smart phones.
WHAT WILL YOU LEARN?
- Most appropriate use of mobile marketing (and what you should avoid)
- Best practices for design and layout of marketing on mobile
- How and when to use text messages
- How to drive the right kind of content to your audience using mobile
- How to use video in a mobile campaign
- How to measure the effectiveness of your mobile campaign
WHO SHOULD ATTEND?
Our workshops are specifically designed for digital marketing and communication professionals working for a nonprofit, association, or membership-driven organization. However, executive management, development professionals, and consultants will gain important skills to enhance their knowledge base.
Our workshops are available in-person. To attend in person, the location is 1200 18th St NW #700 in Washington, DC, just two blocks from the DuPont Circle metro stop on the red line.
HOW DO I REGISTER?
Membership is only $195 per month for an organization to attend up to 24 workshops per year – plus additional perks! Up to two staff members from an organization may attend each workshop.
ABOUT IGNITE ACADEMY
Ignite Academy (IA) is the premier education and training center for digital marketing specifically designed for nonprofits, associations, and purpose-driven organizations. We are dedicated to raising the bar and building a community of skilled digital marketing professionals dedicated to making the world a better place – one cause at a time.
For organizations, IA uses an annual membership model to provide their marketing professionals with affordable and meaningful ongoing professional development so they can enhance their skills and ultimately provide greater value to the organization.
For the marketing professionals, IA serves as an opportunity to hone their skills, learn new tools and techniques, and share ideas with other marketing professionals working in a similar space.