Customers are the reason catalogs have experienced a revival. Now it is up to you adapt it to changing marketing environments. Designing a catalog isn’t difficult. Your market knowledge and creativity should be combined to make your products or services appealing.Here is a list of some tips for catalog design that you should know before creating one.
Your printed catalog design should be consistent with the contents
Catalogs for clothing boutiques must reflect elegance such as silk, gold, and ivory. Toy catalogs must be fun and colorful with bright colors.
Don’t mix typefaces
One or two font families can be used, and then boldly or italics applied to different styles that compliment each other. It is best to not use more than one or two fonts at once. For your headers, a slab font or serif font will work best if you’re using a sans-serif font for the paragraphs. Make sure you use the same fonts for each section.
Photos are everything
Catalogs should have consistent lighting and crisp photos. 300 dpi should be the recommended resolution. Professional photography services can be a great way to improve the visual appeal of your product photos.
Highlight new products as well as those on sale
You can indicate new arrivals by highlighting starbursts or highlights in product photos. You can promote these products by offering a discount.
Keep your design consistent
A catalog is an excellent place to brand. Your business will be identified by customers who recognize patterns in product layouts or colors.
Although consistency is essential, it can lead to monotony
You can break it down by creating a page, such as a product image in full-size or other business content. Your best asset is the centerfold. Don’t overdo it. Your layout could be destroyed.
How to make use of white space when displaying products on a webpage
It can be exhausting to read a page that is cluttered. White space allows the reader to focus more on one product and less on a lot of other products.
Consider the material that you will use to cover your catalog
You have two choices: rigid or flexible paper. Flexible paper is more convenient to transport and move, while rigid paper can be difficult to store and protect.
Write compelling product descriptions
Descriptions of products should include information about the product, as well as incentives for customers to buy it. All information is important, including prices, quantities, and material. Share some tips with the reader about how to make your product more usable.
Keep your catalog focused
A typical catalog contains 8 pages, or more, in increments of 4. This is an important factor to consider when deciding how many products you want in your catalog. When planning your layout, think about how your reader will see the pages and the entire product list. Too many product lines can overwhelm readers.