Back in July 2018, the personal information of over 1.5 million SingHealth patients was stolen during a massive and highly publicised cyber attack. Days later, the Singapore government announced the DPTM or Data Protection Trustmark scheme. Under the Data Protection ...
The marketing mix is one of the most basic strategies used by marketing departments. The basic variables that the marketing manager must decide on during the execution of marketing activities are called marketing components or marketing mix. The variables that the marketing ...