Google always aims to make users’ experience greater and much better, which is why they keep on changing the algorithms. The current changes were disappointing to business owners, who ranked 4 – 7 because they were denied the opportunity for visibility. Rather than staying in denial, the business owners need to adapt to the changes quickly if they desire crawlers work for them because the modifications are not going away.
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Local SEO tips businesses must not ignore
Ensure to have a physical address in the city you are targeting
You need to have a specific physical address in the local area for optimization. Besides, the location of the consistent physical address must be as close to or within the area you are targeting.
Never miss on Google My Business [GMB]
GMB is crucial because any business details you add reflect on Goggle Maps, Google Search, and Google Plus. Customers can find you on any device they use with ease. When you create GMB for the local SEO, make sure that-
- GMB is filled accurately and completely with consistent and relevant details.
- The location you listed on GMB is owner-verified.
- The targeting town or city is mentioned in the landing page title of GMB.
- The primary categories on GMB are consistent and relevant to your product. They need to match broad search categories.
NAP on the website and GMB must match
NAP means Name, Address, & Phone details. NAP has to be consistent with the business name with the other details that appear on the internet. Use the same template for NAP everywhere on your website, GMB, Google Map, Google+, and every directory listing.
Add a location map on your website
Have a real map showing the precise location added to your website. Some other information is also useful to add to your website and contact pages.
- Driving directions from popular landmarks.
- Store opening & closing hours.
- Social media buttons & sharing option.
- Phone call links to call directly on the smartphone.
Different branches must have a different web page
Your business has several branches spread around the city. It is crucial to create different web pages optimized properly for every location.
Each service or product needs a different web page
You may be selling different products/services, so make sure to have different web pages created including relevant and specific details. These different pages can be interlinked from a single page summarizing every product/service you sell.
Proper citation use
It is crucial to get citations listed in major national, international, and even the local directories. Citations help to build credibility and authority for your site and drive quality traffic. Besides, if you have no website, citations on local directories help to offer visibility. Citations have to be consistent and ensure to use of good quality, relevant websites.
Use keywords efficiently, optimize inbound links, add unique content, and maximize your website reviews. Understand Google’s best practices for local SEO to get rewarded.