Important Features To Look for In a Website Builder

Every business requires a website to build a professional online presence, irrespective of its shape and size. 

But only some business owners know advanced technical skills or hire a web designer or developer to build their websites. 

This is where a website builder comes into play. A website builder is a software that allows you to build and create a customized website without having to code. 

However, with so many builder options to choose from, choosing the right website builder can seem daunting. This blog shares the best website builder features you must consider when choosing the right one for your business. 

5 Key Website Builder Features You Must Consider

Here are the primary factors you should consider when choosing a suitable website builder. 

  1. Ease of use 

A website builder’s primary purpose is to make website building easy. 

Thus, you must choose a builder with an intuitive user interface. An easy-to-use tool with a drag-and-drop functionality makes it easier to move and place components wherever you want. 

You must look for an editing tool that allows you to change colors, upload media, and add new elements without learning new skills. 

  1. Responsive design 

A responsive website is compatible with all device types, including desktops, mobile phones, and tablets. 

The best website builder uses tools like media queries to target breakpoints with wrap text, scale images, and adjust the site’s layout to fit the screen’s size perfectly. 

  1. Customization options 

Every brand is unique. 

When building your brand website, reinforcing your brand image, tone, and style is essential to communicate your brand message effectively. 

A customizable website builder makes this possible, offering flexibility to represent your brand in the best way possible. 

  1. High-grade website security 

Looking for a website builder offering the best security tools, like SSL Certificates, is vital to protect your customer’s critical data and information. 

Data breaches often lead to loss of sales and business revenue. Hence, ensuring maximum site security is the key to ensuring high uptime and maintaining business continuity. 

  1. SEO features 

With so many websites and blogs, finding your website can be challenging for your target audience. 

To build an SEO-friendly website, looking for a website builder that offers title tags and meta descriptions for all your site’s pages is essential. 

Moreover, it’s also crucial to choose a builder offering responsive and SEO-friendly themes to boost your search engine rankings and help your website reach the maximum target audience. 

  1. Affordability 

Usually, website builders come with a subscription-based pricing model, and you might not want to spend much of your business’s money on your website. 

Hence, you need to think long-term and choose an affordable website builder that fits your budget. But, at the same time, you must not go for the cheapest option available. 

Instead, ensure the builder offers all the essential features you require to build your website at the best value for money. 


The right website builder can literally make or break your website or business’s online presence. 

Hence, choosing one offering the right features at the right cost is essential. 

So, if you’re looking for a suitable website builder in NZ, consider the abovementioned factors when picking the right builder from a reliable hosting provider for your business. Good luck!